CONCEPT CREATOR, PRODUCTION BUYER, ART DIRECTOR, RETOUCHER, COLLATERAL DESIGNER, STYLIST AND FOOT MODEL.
I fought for a monochromatic set, allowing the Yogi products to be at the centre of focus.
The royal red was chosen to be the main hue, not only for obvious reasons with the festive season approaching but because it complimented that particular collection's colour palette.
- ADDITIONAL INFORMATION
Yogi Footwear is a premium brand which launched in the 1990s creating handcrafted shoes in Portugal inspired by the unconventional Earth and Roots shoes from the 1970s.
Client: Yogi Footwear
Creative Director / Art Director / Set Designer / Retoucher / Graphic Designer / Stylist: Sarah Hua
Photographer: Ricardo Whittle
Set Designer Assistant: Sarah Thompson