ART DIRECTOR AND RETOUCHER
For the 2020 International Women’s Day I scoured the internet for female ambassadors with captivating stories and strong female energy. Allowing the brand to connect with consumers, using real women with real stories made Yogi more relatable.The shoot location was chosen based on it’s cosy lived-in feel with tactile textiles of velvet, linen and wool, creating a warm and inviting environment. The bold colours and patterns oozes strong femininity, with a fun feel. A great space for the ladies to share their stories, whilst also showcasing the spring/summer footwearrange. With a similar colour palette, the interior and shoes collection compliment each other extremely well, creating a compelling campaign.
- ADDITIONAL INFORMATION
Yogi Footwear is a premium brand which launched in the 1990s creating handcrafted shoes in Portugal inspired by the unconventional Earth and Roots shoes from the 1970s.
Art Director / Artworker: Sarah Hua
Production Coordinator: Amy Wilkes
Photographer: Ricardo Whittle
Digital Operator: Jeremy Kelly
Videographer: Ivan Aguiar
Stylist: Katherine Doyle
MUA: Rebecca Richards
Social Executive: Jordan Black